Here's what the Showcase stallion directory offers:

      1. A position on a popular Internet destination--well over 20,000 visits and more than 130,000 page views per month. Your website is composed and maintained by a professional journalist with years of experience as a breeder, owner, and bloodstock agent and in Thoroughbred advertising and reporting (Don Engel), always following the advice of the stallion owner on content. We provide all the research required, at our expense. 
     2. Unlimited space-absolutely all you can use. That's one of the great advantages of the Internet over print advertising, where you pay more for more space. The Showcase stallions stay up on the Internet all the time, all year. It's not like a print ad that runs once and disappears.
     3. Constant monitoring of Showcase sires' runners. Every day of the year we check stakes results and maiden winners and update websites accordingly, in addition to separately following dozens of individual runners. Clients don't have to concern themselves with telling us about new developments on the track. They can be confident that we'll see them and update their websites. 
     4. Promotional stories on our Showcase Updates page. Although the stories here are promotional, they are written as news stories. Evidently they're interesting, because the Showcase Updates page is one of the most-viewed of the many on our website. (See the explanation below.) These promotional stories are always accompanied by an updating of the stallion's website to incorporate the new developments.
     5. Immediate updates. If you want to change something on your website, just let us know-phone, fax, or e-mail-and we'll make the change within hours. Not days, but hours. We post updates to our website every day in the early evening, and any change you tell us about will be posted that evening. 
     6. That unlimited space mentioned above makes it possible for Showcase stallion websites to show every blacktype horse under the first three dams of the horse's female family. If it's a great female family of the quality that you're proud of, stallion registers-both printed and Internet-just can't show all the good horses. We can, and we do.
      7. Regular updates of sire records and female families.

      About the promotional stories . . . We can't write a story about every winner, for two reasons: That would take so much time that we'd have to charge a lot more than $300 a year, and because a story about every horse that won a race, no matter how cheap, would dilute the impact of the stories and cause the whole project to lose credibility. So the races that qualify or those promotional stories are these:
      a. Every win by a runner by a sire with no more than two crops of racing age.
      b. Every allowance win by a runner by a sire with no more than three crops of racing age.
      c. Every blacktype stakes win or stakes placing, always.

And that's what you get for your money. We know that nobody can match it.